Marketing for independent businesses & mission-driven organizations
become
beloved
Be discovered by the right customers, get them to return, and become a special place they'll visit again and again.
hi, I'm Steven
over a decade building loyalty for brands people already love
From scrappy startups to century-old stages to Fortune 100 names — I've run marketing across all of them. What earns loyalty doesn't change.
is this you?
You run a shop, a studio, a small venue, or a cause you believe in. People love it once they walk in — the hard part is getting more of them through the door. That's the part I love. I work with independent businesses and mission-driven organizations, including community-rooted ones. No franchises, no big boxes, no chains.
a few things I hear a lot
- “I'm proud of this place — but online, we're basically invisible.”
- “Once someone buys, I don't really have a way to stay in touch.”
- “I get to the newsletter when I get to it, which is to say… rarely.”
- “I'm good at what I do. The marketing on top of it is wearing me out.”
what I can do for you
Everyone's starting from a different place. We begin where it'll help you most, and add the rest when the time feels right. Three stages:
STAGE 01
be discovered
Getting found by the people already looking for you.
from $1,500 / one-time setup
- Setting up your Google presence
- Building your website
- Getting your hours, photos, and story right everywhere people look
- Getting those first reviews rolling in
STAGE 02
be remembered
Turning a first visit into a second, and a third.
from $1,200 / one-time setup
- A customer list you actually own
- A thank-you after the first purchase
- A welcome that sounds like you, not a robot
- A warm reason to come back
STAGE 03
become beloved
Turning your regulars into the ones who rave about you.
from $900 / month, ongoing
- Newsletters people look forward to
- Promotions and seasonal events
- Win-backs for customers who've drifted
- Cross-sells and up-sells that feel like good service
a little more about me
I spent my twenties on stage — a performer and teacher with a drama degree — and it taught me the thing that still guides my work: an audience will tell you what it wants, if you're paying attention. You can say the same lines every night and the room answers differently each time. So you learn to listen, and to adjust.
I brought that instinct into marketing, and spent over a decade earning loyalty for some of the biggest names in entertainment and retail — the segmentation, the email programs, the brand partnerships, and the first digital campaigns a scrappy team ever turned a profit on.
Now I bring that craft to the small, independent places that make a street, a neighborhood, a community feel like home.
kind words
A few of the people I've learned from, led, and built alongside over the years.
His marketing strategy expertise guided the team to think high-level, from a revenue and branding perspective. Retail is ever-changing, and Steven's adaptability continually drove positive results. He's an empathic, kind human — I'd jump at the chance to work together again.
Steven is a true problem solver, with a creative mindset that strikes the balance between artistic vision and business-savvy decisions. Combining the arts and business is a rare strength — and it makes him an ideal teammate.
Steve has a sharp mind for marketing. He built our email program, managed our social content, re-focused our paid campaigns, and produced compelling content — a powerful jack-of-all-trades. Highly adaptable, quick to learn, with project management skills that transcend industries.
how we'd work together
No retainers, no surprises, no jargon — just four simple steps.
1
we talk
We sit down and talk through your business, your customers, and what's been feeling stuck.
2
we pick a starting point
Discovered, remembered, or beloved — whichever will do the most good for you right now.
3
I build it
I set the whole thing up and hand it over, so it keeps working without you having to babysit it.
+
drop in any time
A seasonal push, a win-back, a newsletter refresh — add those whenever you need them.
a simple way to start
Three easy ways to begin — pick what fits, and step up to a full stage whenever you're ready. You only ever pay for what moves you forward.
the first hello
free
A thirty-minute talk about your business and what's on your mind. No pitch — just a conversation.
book ita working session
$250 / one hour
An hour on one real problem, and a clear, simple plan you can take away and run yourself.
a marketing audit
$500 / one-time
A good look at how you're found and remembered today, and a prioritized list of what to fix first.
want to see the work?
I keep a few favorite case studies behind a password — the campaigns, the numbers, the honest before-and-after. Ask me for the key and I'll let you in.
Dear friend,
The brands people love aren't the ones with the biggest budgets. They're the ones that make you feel remembered. That's never been a secret kept by the giants — it's a handful of tools, and they work just as well for a corner shop as for a castle. I'd love to put them in your hands.
Steven
Tell me where you are and what's on your mind — I read and answer every note myself.
say hello